GUEST POST - SEORapidly | Search Engine Optimization

GUEST POST

Guest blogging is a method used by bloggers to increase blog traffic where bloggers write posts to be published on other bloggers' blogs. Guest posts and guest posting is where a writer who owns his or her own blog creates a unique and original post on another blog or site with a mention of the author and usually their blog at the bottom of the article. Guest posting can help build brand awareness with a different audience and help drive new traffic to your site.

Beware that many websites use guest blogging as a way to build links to their website. If the primary reason for having a guest post published is to insert links back to another website, this is frowned upon by search engines. In fact, Google often penalizes sites that use guest posting for SEO link building purposes and asks that sites nofollow links going back to the guest author's site.

Guest blogging is also a great way to establish yourself as an authority figure within your market and build relationships with other bloggers and experts within your field. It's an opportunity to take your expertise and share it with others, as well as an opportunity to increase traffic to both parties’ blogs. Since guest blogging should be a two-way street, when hopping on the bandwagon, you should also consider featuring posts developed by guest bloggers. Featuring guest posts will also expose your audience to a new perspective and fresh new content. 

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With the right kind of content on the top blogs, you can do all three of these things. If you are trying to accomplish either Number 1 or Number 2, then you will want to find blogs that have a good sized and engaged audience. If you are just trying to accomplish Number 3, then you need to pinpoint blogs with strong root domain authority. You can check this for free using the SEOmoz toolbar. Knowing your goals in advance will help you in determining which blogs will be the best for you to submit guest posts to.

Before you get started, make sure you are clear about what you are looking to get out of the guest blogging experience. This will help you find businesses that you may be interested in blogging for and also give you an idea of some guest bloggers you would like invite to post on your business’s blog.

Research is essential to guest blogging; with that in mind, focus on finding writers within your niche and your market. Also, be sure that your writers are coming from a respected business or background. You should also agree with what they are saying and have it align with your personas interests. Guest blogging is great but it can easily turn into a domino effect when the content doesn't align with your business, personas or your tone of voice.

Blogging as a guest is a great way to increase your site rank in Google searches because of the links that exist back to your site from the blog you are appearing on. The way Google sees it; if other people are interested in your site it must be interesting. So when individuals comment, share, like or link to your blog it moves up in Google’s PageRank, which means it’s more likely to pop up when someone Google searches a relevant topic.




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SEORapidly
Email: SEORapidly@gmail.com
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5 comments:

  1. blogger_logo_round_35
  2. blogger_logo_round_35

    Great article, for any additional information visit follwoing website

    Rules Must Check Before Accepting Guest Post

    ReplyDelete
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  4. blogger_logo_round_35

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